(as of Mar 23,2023 14:30:29 UTC – Details)
Who We Are
Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
RESEARCH-PROVEN NUTRIENTS: Glucosylceramides visibly repair skin’s barrier, strengthening it over time. Hyaluronic acid hydrates, plumps, visibly reduces wrinkles & helps transport nutrients within skin’s layers.
ANTIOXIDANT-RICH: A powerful berry blend containing acai, acerola, gooseberry, cranberry & goji supply phytonutrients to neutralize free radicals & provide natural sources of omegas, vitamin C & trace minerals.
BEAUTY SMARTER, NOT HARDER: Whether your skin is dry, oily, combination, aging, acne or blemish-prone, sensitive, or dull; we’ve got a skincare solution for you. The search for amazing skincare ends here.
Paula’s Choice Skincare makes products that work. No fragrance, no parabens, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.